Lou Lataif, former Dean of Questrom School of Business (previously the School of Management) at Boston University, has shared a few tips—which we have expanded upon relative to the field of fundraising. Be passionate! If you believe in a cause, it is easy to talk about it. Your prospects will be unlikely to give to …
Read more →Experienced fundraisers will consistently tell you, “This is a relationship business.” Their point is that giving to a cause represents an intensely personal decision on the part of the prospect/donor, and it is a choice that must be nurtured and cultivated, not rushed or forced. In the first meeting with a prospect, the watchword is, …
Read more →There are five core values every successful fundraiser embraces. Honesty Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled. Respect Fundraisers shall at all times act with respect for the dignity of their profession and their organization and with respect for …
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