“” November, 2019 | Professional Fundraising Program | Boston University

Professional Fundraising Certificate Program

November 2019

#GivingTuesday: is it worth it?

Since their inception in 2012 with the first #GivingTuesday, Giving Tuesday campaigns have become almost required fare for nonprofit organizations to incorporate into their annual giving strategy.  But are they delivering on the promise that they once had? According to The Chronicle of Philanthropy, “Giving Tuesday Appeals Raise 27% More than in 2017“, so it …

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