Professional Fundraising Certificate Program

Fundraising Resources and Advice

#GivingTuesday: is it worth it?

Since their inception in 2012 with the first #GivingTuesday, Giving Tuesday campaigns have become almost required fare for nonprofit organizations to incorporate into their annual giving strategy.  But are they delivering on the promise that they once had? According to The Chronicle of Philanthropy, “Giving Tuesday Appeals Raise 27% More than in 2017“, so it …

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Annual Giving Day Returns Tomorrow

Learn more about a popular 24-hour fundraising drive. When BU’s annual Giving Day began in 2014, the goal of the 24-hour fundraising drive was to benefit the myriad great causes across the University: its schools and colleges, student clubs and organizations, the Community Service Center, athletics, libraries, campus sustainability initiatives, and other areas. Over the …

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What Does It Take to Be a Successful Fundraiser?

Lou Lataif, former Dean of Questrom School of Business (previously the School of Management) at Boston University, has shared a few tips—which we have expanded upon relative to the field of fundraising. Be passionate! If you believe in a cause, it is easy to talk about it. Your prospects will be unlikely to give to …

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Building Relationships in Fundraising

Experienced fundraisers will consistently tell you, “This is a relationship business.” Their point is that giving to a cause represents an intensely personal decision on the part of the prospect/donor, and it is a choice that must be nurtured and cultivated, not rushed or forced. In the first meeting with a prospect, the watchword is, …

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Five Core Values of Ethical Fundraising

There are five core values every successful fundraiser embraces. Honesty Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled. Respect Fundraisers shall at all times act with respect for the dignity of their profession and their organization and with respect for …

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